Just call it “The One With the Grey Hair.”

Jennifer Aniston is earning praise on Instagram for embracing her natural silver strands in a post announcing the latest launch from her haircare brand, LolaVie.

The 54-year-old’s new Intensive Repair Treatment is meant to be used once a week after shampooing to “reduce breakage and repair the look of existing damage while protecting from future damage,” per the product description.

“Sleep in it, an hour, whatever you want,” the Murder Mystery star recommended in an Instagram Reel.

Fans expressed their excitement over the launch in the comments section — and applauded Aniston for not hiding her own grey roots.

“Well done for allowing grey to come through – refreshing,” one wrote.

“So nice to see. And she’s obviously still gorgeous,” someone replied.

“I hope she stays natural – it’s much more attractive,” a third enthused.

Aniston has been famous for her luscious locks since her Friends days, having made “The Rachel” — her character’s signature shoulder-length, layered ‘do — a national sensation in the ’90s.

But these days, the Morning Show star doesn’t shy away from showing off her natural hair.

In November, Jen struck a post-shower pose on Instagram before styling her damp waves with a little help from LolaVie.

Aniston announced the launch of LolaVie in 2021. Now, the popular celebrity beauty brand even counts fellow Brad Pitt ex Gwyneth Paltrow as a fan.